Apex Profound Beauty at Udon Thani is located at the Central department store. Since  Udon Thani is a river city, the concept design is about a river stone's curve which is a natural design curve.

The "Beauty of Nature" concept is still carried on from the previous Apex clinique to this one but we minimize the shape and curve detail to the minimal one. The beige natural texture wall also has been delivered to this new space but we have added the accent color of our "Shade of Purple" as the featured wall. This free-form curve design has been applied through the space from the feature wall into the corridor, ceiling, floor pattern, and through all the door details to create a smooth journey as one design space and ambient.